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From Toyota Tracks to Kia India Fast Lane: Atul Sood Joins as Sales Pit Boss

New Delhi: Kia India has just shifted gears in its leadership garage with the appointment of Atul Sood as the new Senior Vice President – Sales & Marketing. Effective immediately, Sood will be the man behind the sales wheel, reporting to Joonsu Cho, Chief Sales Officer, and steering the brand’s nationwide growth strategy—hopefully with no U-turns.

With nearly 30 years of automotive wisdom under his belt (and probably a few custom driving gloves too), Sood has previously served as President and Director at Toyota Mobility Solutions and Services India (TMSS). From accelerating business expansion to tuning customer satisfaction, Sood’s track record reads more like a pit crew manual for success.

Before that, he revved up the ranks at Toyota Kirloskar Motors and Toyota Motor Asia Pacific, proving that he knows his way around the sales circuit. Armed with a PGDM in Marketing from SCMHRD Pune and a Mechanical Engineering degree from Thapar Institute, he’s not just business-smart—he knows how the nuts and bolts work too.

Gwanggu Lee, Managing Director and CEO of Kia India, commented, “We are thrilled to welcome Atul Sood to the Kia paddock. His strategic horsepower and marketing torque will help us turbocharge our growth journey while delivering delight to every Kia customer.”

In his own words, Sood shared his enthusiasm like a true team player: “Kia India is firing on all cylinders, and I’m thrilled to join at such a pivotal moment. The brand’s commitment to innovation, design, and customer delight is exactly the kind of road I want to cruise on. Together, we’ll keep pushing the pedal on performance and progress.”

As Sood straps in for this new ride, industry watchers will be keen to see how he balances horsepower with humility and sales targets with soul. One thing’s for sure—Kia India just got a seasoned driver for its next lap of growth.

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