Mumbai — In a move that can only be described as the automotive equivalent of adding caviar to a masala dosa, Škoda Auto Volkswagen India Private Limited (SAVWIPL) has officially welcomed Bentley into its elite bouquet of luxury marques. The British purveyor of handcrafted opulence now becomes the sixth brand under SAVWIPL’s glittering canopy, starting July 2025.
With this, SAVWIPL isn’t just parking another luxury car in its garage — it’s rolling out the red carpet, embroidered with fine British wool, stitched with German precision, and now… conveniently serviced in India.
Enter Bentley India, a bespoke new entity established to handle everything from sales and marketing to after-sales and probably even monogrammed champagne flutes. Abbey Thomas has been appointed Brand Director — and no, he won’t be selling you Bentleys from a cricket stadium, but with his deep knowledge of Indian consumer aspirations, he might just convince you that a Bentayga is more essential than an apartment.
India’s Billionaire Drive-Through Just Got Better
Three new dealerships are ready to roll out the green carpet — first in Bengaluru and Mumbai, with New Delhi to follow. And these aren’t your average car showrooms. Think of them as luxury lounges where you don’t buy a car — you commission your chariot. Prefer your dashboard veneered in rare eucalyptus with diamond-stitched seats and a fridge for your Dom Pérignon? Consider it done.
Management Speaks — With Velvet Gloves
Piyush Arora, Managing Director and CEO of SAVWIPL, declared, “Welcoming Bentley into the SAVWIPL family is a proud milestone… from the precision of German engineering to the timeless elegance and unmatched performance of British craftsmanship.” Translation: your garage can now go from Polo to Porsche to palace on wheels — all under one roof.
Jan Bures, Executive Director, chimed in with equal flair, calling it a “proud moment” and promising the country’s ultra-high-net-worth individuals (UHNIs) an experience as polished as a Bentley Flying Spur’s hood ornament.
Bentley: Now With Local Address Proof
While Bentley has long flirted with India’s elite, this strategic integration brings it fully into the SAVWIPL ecosystem — meaning better service, stronger focus, and hopefully, less waiting for your handcrafted V8 to be flown in from Crewe when the horn stops working.
The move also signifies SAVWIPL’s growing dominance in the Indian luxury space — already managing Škoda, Volkswagen, Audi, Lamborghini, and Porsche. With Bentley now in the family, the Group officially covers every segment from sensible sedans to sinful supercars.
Conclusion: The Maharaja Is Back, and He Drives a Bentley
In a country where weddings involve elephants and helicopters, it’s only fitting that luxury cars now come with both royal bloodlines and dealership proximity. With Bentley India now operational, the only thing more opulent than owning a Bentley… is choosing the right embroidery for its seats.
And if you need us, we’ll be test-driving a Continental GT in our sherwanis.
