Longer, louder, and fully charged – BMW drives into record territory with best-ever half-year sales, electric acceleration, and a luxury lineup that’s stretching legs and expectations alike.
BMW Group India isn’t just moving fast—it’s moving fast and luxuriously long. With 7,774 BMW and MINI cars delivered between January and June 2025, the brand has clocked its highest-ever H1 sales, and it’s not slowing down any time soon. Electric cars, elongated sedans, and an insatiable appetite for premium performance seem to be fueling India’s love affair with Bavarian precision.
In CEO Vikram Pawah’s words:
“We’re on a fast track—and not just on the Autobahn. With 10% growth and a 234% leap in EV sales, we’re giving ‘the ultimate driving machine’ a whole new voltage.”
⚡ EVs: Electric Dreams Turn into Reality
Charging ahead of the competition—literally—BMW Group India remains India’s top luxury EV brand. With 1,322 electric vehicles sold, e-mobility now makes up a shocking 18% of BMW’s sales mix. The BMW iX1 Long Wheelbase led the charge, followed closely by the flagship spaceship-on-wheels, BMW i7.
Add in fast-charging networks, concierge services, and complimentary Wallboxes, and it’s clear BMW isn’t just selling electric cars—it’s selling peace of mind with a plug.
📏 Long Wheelbase, Longer Wins
Apparently, in India, size does matter—especially when it comes with a Bavarian badge. BMW’s long-wheelbase models (yes, the ones that make legroom feel like a five-star suite) saw a 159% surge and now account for 47% of all sales. The BMW 5 Series was the sales savant, while the BMW 3 Series continued its reign as the patron saint of premium sedans.
👑 The Luxury Class: When Price Tags Begin with “Crore”
At the top of the pyramid, BMW’s Luxury Class—featuring the suave 7 Series, electric i7, hulking X7, and monstrous XM—remains the stuff of five-carat dreams. Over 5,000 X7s have found homes in India, proving that Indian buyers like their SAVs big, bold, and brimming with tech.
🏍 BMW Motorrad: Bikes That Growl
On the two-wheeled front, BMW Motorrad delivered 2,569 motorcycles, with the G 310 RR revving up smart-cc lovers and the S 1000 RR burning rubber in the super sport segment. For those craving rugged glory, the 900 GS/GSA and 1300 GS/GSA proved ready to conquer both traffic and the Himalayas.
🧠 Retail.NEXT: Where Buying a BMW Feels Like Entering the Future
Think Apple Store meets Autobahn. BMW’s Retail.NEXT initiative is revamping 56 facilities in 33 cities with a ₹365.6 crore makeover that blends digital ease with plush, immersive experiences—where even the espresso machine probably syncs with iDrive.
💰 Financial Flex: Because Luxury Shouldn’t Mean Liquidity Crisis
Thanks to BMW Smart Finance, customers get more than just horsepower—they get low EMIs, assured buy-backs, and easy upgrades. Because why commit to one Beemer when you can just keep upgrading like it’s an iPhone?
BMW Group India’s H1 2025 results aren’t just a report—they’re a victory lap. With record-breaking deliveries, EV dominance, and sedans longer than Monday meetings, BMW is proving that luxury, innovation, and acceleration make for one very joyous ride.
And if these numbers are any indication, H2 2025 is going to be even more electrifying.
