Gurugram — While the rest of the country prepares to pull out umbrellas and navigate puddles, BMW India has a different idea: keep calm and service on. Kicking off its annual BMW Monsoon Service Campaign 2025 from June 15 to November 30, the brand is once again giving Indian roads something to smile about—even if the skies are frowning.
Held across all authorised BMW workshops nationwide, the campaign is part of the brand’s “Proactive Care” strategy. And as Vikram Pawah, President and CEO of BMW Group India, puts it, “We don’t wait for problems to rain down on you—we get there before the clouds do.” This forward-thinking approach means that BMW owners can drive through even the trickiest monsoon showers with the grace of a Bavarian ballerina.
The monsoon campaign offers a thorough complimentary check-up by BMW-certified experts who’ll ensure your machine is as leak-proof as your weekend plans. Think windscreen wiper TLC, rain sensor recalibrations, door seal inspections, brake tests, underbody inspections, and even electric plug pampering. If your car had a spa day, this would be it—minus the cucumber slices.
Owners of older cars get something extra to cheer about too. BMW is bringing back its “Joy Rewards” campaign with special discounts for vehicles aged five years and above—because loyalty deserves more than just a pat on the hood.
Customers are encouraged to book appointments in advance, update their details for exclusive dealer offers, and maybe even splurge on a few stylish accessories while their car gets its monsoon makeover. After all, nothing says “prepared for the weather” like a dry trunk, squeaky-clean sunroof drains, and fog lamps aligned better than your weekend itinerary.
So, as the rains roll in, BMW ensures your ultimate driving machine is ready to make a splash—for all the right reasons.
